Destination British Columbia (DBC) has set its sights on becoming the most recommended destination in North America. How does the province intend to lead its six regional destinations and even more city and community destination marketing organizations (DMOs) toward a common objective? Grant Mackay, DBC’s Vice President of Destination & Industry Development, has been a tourism […]
Changing a logo is like a divorce. It can be messy, painful and take years to complete. It’s no wonder that some of the most successful destination logos (like those of New York, Paris, Berlin and Spain) have been left untouched for decades – because fundamentally, a whole community must feel ownership of the destination’s […]
We’re pleased to announce that Destination Think! has won the opportunity to expand our relationship with Ottawa Tourism to provide Canada’s capital city with a multi-year strategic plan. This multi-year plan will focus on mapping a clear organizational strategy to help grow Ottawa’s tourism sector and further stimulate future economic benefits for this destination’s members, […]
Cost and Revenue: New ideas imply new business models. Can we apply creativity to rethink the way we produce revenue? There is enormous disruption affecting the destination marketing industry. Over the past six months, the Destination Think! team has invested a significant amount of time conducting research on these challenges. Through an extensive series of […]
Does your destination or tourism business offer the kinds of things that actually get people talking? In this blog, we explain the value of conversation starters, or social objects, that help you ignite the stories that people will tell others.
More on our new Destination Management and Marketing Model and new product, the Destination Assessment. Establishing benchmarking, where to start for multi-year planning, and how all fits in with strategy.