In Q4 2016, Airbnb took a giant leap into new tourism territory by announcing Experiences, a new platform that turns locals into tourism operators. It’s all part of the company’s Trips product, which expands Airbnb beyond guest accommodations and home sharing into the role of a full-service travel agent. Experiences have begun in twelve cities […]
The Super Bowl and the Silicon Valley: Learn from Team San Jose’s first year of destination marketing
It’s been a big year for destination marketing in San Jose, California. The Silicon Valley city clearly has plenty to offer – the region is home to Apple, Facebook, Twitter, and thousands of technology startups that help drive business travel and a thriving meetings and conventions industry. In 2015, the City of San Jose gave […]