“Content marketing isn’t convincing people that they need what you have. Content marketing is informing the right people that you have what they need.” Looking for better results from your content marketing? Marketing Manager John Freeman gave a webinar presentation outlining strategies and tactics that your destination can use right away to connect the right […]
Building stable funding models and revenue streams: Webinar highlights and recording
When it comes to funding, what’s the bottom line? For many destinations, diversification will help lower the risk of losing a single source of revenue. As part of our destination marketing webinar series, Destination Think!’s Senior Strategic Consultant Aaron Nissen presented research into today’s spectrum of funding models and shared some of the insights from […]
Redefining destination leadership for a bright future: Webinar highlights and recording
“By managing the destination experience, we manage the destination stories. By managing both, we manage the right growth.” Destination Think!’s Chief Strategist William Bakker outlined a bright future for destination marketers during our December 2016 destination marketing webinar, “Structuring your organization to lead your destination into the future”. This webinar echoed Bakker’s keynote presentation from […]