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Earned vs. paid media: Should DMOs pay to promote third-party content?

December 15, 2017 by Think! Staff Leave a Comment

Earned vs. paid media: Should DMOs pay to promote third-party content?

Imagine it’s Wednesday afternoon, and you’re at the office. The New York Times has just published an article featuring one of the newest and most popular restaurants in your destination. The story makes the restaurant look good, it makes the chef look good, and it makes the chocolate mousse look even better. Though it’s a […]

Filed Under: Best Practices and Tactics, Content Marketing and Campaigns, Innovation & Trends, Long Haul, Topic: Always-on Content Tagged With: content marketing, digital marketing, promoted posts, Social Media, third-party content, Topic: Always-on Content

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