No matter the scope of your destination branding project or your specific role, there’s a treasure trove of brand strategy gold here for you. Over the last few years, our destination marketing strategists have drawn from their collective decades of experience to write volumes about what makes today’s destination and place brands work. From strategy […]
10 million conversations: This city uses sentiment analysis to hear how its people really feel
As more travellers visit Calgary, Canada, its destination marketing organization (DMO) uses advanced new research to shape strategic planning. The city welcomed almost seven million people in 2017, which reflects a rise in leisure travellers. Meanwhile, how do Calgary’s visitors and residents feel about the city? Starting in 2016, Tourism Calgary began to find out […]
Working in isolation is risky. Here’s why Tourism Calgary built strategy and brand with a team-wide, collaborative process.
Destination marketers who develop strategy and brand in isolation risk not reaching their full potential. Successful destination marketing requires alignment and support. When teams work independently in silos, resources are squandered, years of hard work sit in someone’s drawer collecting dust, and the risk of ideas falling flat at implementation is high. Community and industry […]
Calgary spurs visitor and influencer stories in national campaign by positioning the city as the Basecamp to Adventure
In Calgary, you can enjoy the world-famous Calgary Stampede, a vibrant music scene, and sled down the popular luge and bobsleigh tracks, part of the legacy of the 1988 Winter Olympic Games. Canada’s third-largest city has plenty to offer, but what truly sets it apart from other Canadian urban destinations? Proximity and ease of access […]