• Sign In

Destination Think!

Making the world better, one destination at a time

  • Read Our Blog
    • Brand and Identity
    • Content Marketing and Campaigns
      • Best Practices and Tactics
      • Tips from Destinations
    • Destination Marketing Strategy
      • DMO Leadership
      • Research and Analysis
      • Strategic Planning
      • Technology and Innovation
    • Visitor Experience
  • Hire Us
    • Contact Us
    • Send Us Your RFP
    • View Portfolio
    • See Services
    • Meet the Team
    • Learn About Events
      • Destination Think! Forum 2016
        • Program – 2016
        • Speakers – 2016
    • Read Company Updates

The ultimate place brand reading list for destination marketers

January 11, 2019 by Think! Staff Leave a Comment

The ultimate place brand reading list for destination marketers

No matter the scope of your destination branding project or your specific role, there’s a treasure trove of brand strategy gold here for you. Over the last few years, our destination marketing strategists have drawn from their collective decades of experience to write volumes about what makes today’s destination and place brands work. From strategy […]

Filed Under: Brand and Identity, Topic: Place DNA Tagged With: colorado tourism office, destination campbell river, nashville, Topic: Place DNA, Tourism Calgary

10 million conversations: This city uses sentiment analysis to hear what its people are really saying

November 2, 2018 by Think! Staff Leave a Comment

10 million conversations: This city uses sentiment analysis to hear what its people are really saying

As more travellers visit Calgary, Canada, its destination marketing organization (DMO) uses advanced new research to shape strategic planning. The city welcomed almost seven million people in 2017, which reflects a rise in leisure travellers. Meanwhile, what are Calgary’s visitors and residents saying about the city? Starting in 2016, Tourism Calgary began to find out […]

Filed Under: Destination Marketing Strategy, Research and Analysis, Topic: Measuring Success Tagged With: jeff hessel, Topic: Measuring Success, Tourism Calgary

Working in isolation is risky. Here’s why Tourism Calgary built strategy and brand with a team-wide, collaborative process.

February 9, 2018 by Think! Staff Leave a Comment

Working in isolation is risky. Here’s why Tourism Calgary built strategy and brand with a team-wide, collaborative process.

Destination marketers who develop strategy and brand in isolation risk not reaching their full potential. Successful destination marketing requires alignment and support. When teams work independently in silos, resources are squandered, years of hard work sit in someone’s drawer collecting dust, and the risk of ideas falling flat at implementation is high. Community and industry […]

Filed Under: Checking In, Destination Leadership, Destination Marketing Strategy, Strategic Planning Tagged With: brand strategy, collaboration, destination marketing, place dna, Topic: Case Studies, Tourism Calgary

Calgary spurs visitor and influencer stories in national campaign by positioning the city as the Basecamp to Adventure

March 24, 2017 by Think! Staff Leave a Comment

Calgary spurs visitor and influencer stories in national campaign by positioning the city as the Basecamp to Adventure

In Calgary, you can enjoy the world-famous Calgary Stampede, a vibrant music scene, and sled down the popular luge and bobsleigh tracks, part of the legacy of the 1988 Winter Olympic Games. Canada’s third-largest city has plenty to offer, but what truly sets it apart from other Canadian urban destinations? Proximity and ease of access […]

Filed Under: Consumer Engagement, Content Marketing and Campaigns, Passport, Tips from Destinations, Topic: Case Studies Tagged With: banff & lake louise tourism, basecamp to adventure, content marketing, Topic: Case Studies, Tourism Calgary, user-generated content

You’ve found your partner for destination marketing

We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

Welcome to Destination Think!.

LEARN MORE ABOUT US

Get updates to your inbox!

Fields marked with a * are required.

 
Subscribe to DMO Matters, a must-read weekly digest of leading destination marketing trends and leadership.
 

Just published

TSI report gives destinations an unbiased look in the mirror: Tourism Port Douglas & Daintree

February 21, 2019 By Think! Staff

Conservation sparks new tourism experience in Bay of Plenty: Whakatāne’s Kiwi Wandering Trail

January 25, 2019 By David Archer

The ultimate place brand reading list for destination marketers

January 11, 2019 By Think! Staff

3 content marketing trends to take your DMO into 2019

December 21, 2018 By David Archer

Now available: 4 RFP questions your destination brand agency must answer

December 14, 2018 By Think! Staff

  • Facebook
  • LinkedIn
  • RSS
  • Twitter
Terms and conditions
Privacy policy
Report technical issue

© 2019 Destination Think! - All rights reserved. All destination images used with permission and gratitude.