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Place brand manager roles are expanding: here’s why and what to do next

July 13, 2018 by Frank Cuypers Leave a Comment

Place brand manager roles are expanding: here’s why and what to do next

“The wider any culture spreads, the thinner it gets.” -Stanley Edgar Hyman, literary critic This maxim – known as The Law of Raspberry Jam – describes a core challenge of destination branding: Without a coherent story and coordinated stakeholders, your brand loses its distinctive flavour. Unfortunately, many destinations spread their messages too thin. When people […]

Filed Under: Brand and Identity Tagged With: manchester, singapore tourism board, the law of raspberry jam, Vancouver, visit bristol, wonderful copenhagen

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