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Meet your visitors’ needs and avoid marketing myopia

December 23, 2016 by Frank Cuypers 1 Comment

Meet your visitors’ needs and avoid marketing myopia

In 1960, Theodore Levitt coined the term “marketing myopia” in Harvard Business Review as a cautionary description of a common marketing mistake. Levitt’s concept claims that companies are short-sighted when they view marketing as merely a tool for selling specific products, rather than meeting the needs of their customers. The video below gives a short synopsis […]

Filed Under: Destination Marketing Strategy, DMO Value Proposition, Research and Analysis, Seat 16B Tagged With: harvard business review, marketing myopia, visitflanders

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