Dr. Jing Ge, PhD, is a research scientist at the Laboratory for Intelligent Systems in Tourism, U.S. She has studied Chinese DMOs and how they use social media to engage travellers using humour and a playful, creative language. Her 2016 dissertation, “The use of humour for customer engagement on Chinese social media – a rhetorical […]
China’s outbound tourism growth brings new opportunities for destinations to connect with travellers
Outbound tourism from China is growing by leaps and bounds. In 2015, people from China spent 53% more on international travel and tourism than they had the previous year, according to the World Travel & Tourism Council. As more Chinese tourists travel abroad, destination marketing organizations (DMOs) will be interested to learn about opportunities in […]