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2 content marketing principles that transcend algorithms and boost word of mouth

March 2, 2018 by David Archer 2 Comments

2 content marketing principles that transcend algorithms and boost word of mouth

BREAKING: Posts beginning with the letter Q will now rank highest in Facebook’s News Feed. Marketers using L, S and T will pay higher ad rates to gain reach. In response, big brands are developing a 27th letter to beat the new algorithm. Full story at 11. Not really. But recent (real) changes to Facebook’s […]

Filed Under: Best Practices and Tactics, Content Marketing and Campaigns, Destination Marketing Tactics, Long Haul, Topic: Always-on Content Tagged With: algorithm, bermuda tourism authority, content CAVE, content marketing, Facebook, social media strategy, Topic: Always-on Content, tourism vernon, visit flanders, visit melbourne, visit victoria, western australia

8 tips for a brilliant DMO website and our Hall of Fame

February 2, 2018 by David Archer 1 Comment

8 tips for a brilliant DMO website and our Hall of Fame

We’re way beyond tourism brochures. Today’s digital marketing ecosystem continues to expand, providing visitors with the inspiration and information they need through endless platforms and channels. In an era saturated with social media, how can destination marketing organizations (DMOs) find the right role for their website? Let’s talk to an expert. Self-professed “website geek” Katie […]

Filed Under: Best Practices and Tactics, Consumer Engagement, Content Marketing and Campaigns, Long Haul, Topic: Always-on Content Tagged With: Australia, cleveland, costa rica, katie shriner, margaret river, Topic: Always-on Content, western australia

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