Discuss “brand” with a room full of your tourism stakeholders, and you might bring up a bundle of baggage bigger than the carousels at LAX. Everyone carries an opinion and biases based on their experiences. Leading and coordinating stakeholders is a common challenge for destination marketers. That’s why we’ve gathered valuable insights from Destination Think!’s brand […]
Is it time to update or rebuild your destination brand? This work is not for the faint of heart. A place branding project will expose your destination marketing organization (DMO) to public criticism from residents, politicians, news media – anyone with a stake in the place you represent. It’s difficult to find the right agency […]
Your destination’s reputation rises and falls based on the experiences people have and the stories they tell. But how do you know exactly what people are saying? Destination marketers often measure public perception through surveys that provide useful but limited data samples. It’s difficult to consistently track your tourism destination’s performance at scale and build […]
Destination marketing is changing quickly. Shifts in technology and consumer behaviour have forced many organizations (DMOs) to adapt or risk irrelevance. Does your destination use the best information and analysis to plan for the future? This is the place to find it. As an experienced destination marketing agency and consultancy, we have found that many […]
The Destination Think! team is pleased to release this white paper that addresses international tourism offices: Will international tourism offices remain relevant?: Your roadmap for the future If you are reading this, you recognize that destination marketing is changing fast. New technology and shifting consumer behaviour have forced destination marketing organizations (DMOs) like yours to […]
What if the world’s destination marketers gathered to solve tourism’s greatest challenges together? That’s exactly what happened at Destination Think! Forum 2016 in New York City. We’re pleased to share valuable insights from Forum participants in this comprehensive, strategic whitepaper: Leading your destination into the future: 4 critical trends addressed by destination marketing leaders. Download […]
What is the ROI of social media? Six destination DMOs joined together to create a framework to measure the financial value as a result of social media activities. Get the Potential on Investment whitepaper and calculator here.