After 10 years of serving the DMO industry, Destination Think! has launched a groundbreaking new initiative: Tourism Sentiment Index.

We gather data from over 500,000 online platforms to understand everything said about your destination. DMOs use that information to:

  • Quantify Sentiment

    Measure promoters vs. detractors to create one metric for understanding performance.

  • Align Stakeholders

    Break sentiment into industry categories to provide clear next steps to improve.

  • Benchmark against the Industry

    Compare your score to competing destinations of your choice.



    Act now as availability is limited.

Schedule a Presentation


Note: As we develop an even geographic spread, some regions are nearing their quota. This means TSI will soon be unavailable for 2019 in large parts of the world.


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  • "We understand the power of word of mouth, but now we have the tool to measure it."
    Monica Dickinson, Tourism Kamloops
  • It feels as if you have reached a 'holy grail' in tourism measurement of actions"
    Ashley Harvey, Go Central Japan