After 10 years of serving the DMO industry, Destination Think! has launched a groundbreaking new initiative: Tourism Sentiment Index.

We gather data from over 500,000 online platforms to understand everything said about your destination. DMOs use that information to:

  • Quantify Sentiment

    Measure promoters vs. detractors to create one metric for understanding performance.

  • Align Stakeholders

    Break sentiment into industry categories to provide clear next steps to improve.

  • Benchmark against the Industry

    Compare your score to competing destinations of your choice.

    Act now as availability is limited.

Schedule a Presentation

Note: As we develop an even geographic spread, some regions are nearing their quota. This means TSI will soon be unavailable for 2019 in large parts of the world.

Fill out the form to book a presentation and secure your spot:

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  • "We understand the power of word of mouth, but now we have the tool to measure it."
    Monica Dickinson, Tourism Kamloops
  • It feels as if you have reached a 'holy grail' in tourism measurement of actions"
    Ashley Harvey, Go Central Japan