After 10 years of serving the DMO industry, Destination Think! has launched a groundbreaking new initiative: Tourism Sentiment Index.
We gather data from over 500,000 online platforms to understand everything said about your destination. DMOs use that information to:
Measure promoters vs. detractors to create one metric for understanding performance.
Break sentiment into industry categories to provide clear next steps to improve.
Benchmark against the Industry
Compare your score to competing destinations of your choice.
Act soon as we will close applications for new partners on May 31, 2019.
Schedule a Presentation
Note: As we develop an even geographic spread, some regions are nearing their quota. This means TSI will soon be unavailable for 2019 in large parts of the world.
Fill out the form to book a presentation and secure your spot:
"We understand the power of word of mouth, but now we have the tool to measure it."Monica Dickinson, Tourism Kamloops
It feels as if you have reached a 'holy grail' in tourism measurement of actions"Ashley Harvey, Go Central Japan