In Q4 2016, Airbnb took a giant leap into new tourism territory by announcing Experiences, a new platform that turns...
Visitor experience
India’s free SIM cards: a win-win for destinations and visitors
Destination marketing organizations (DMOs) everywhere are seeking new ways to provide value to visitors while helping...
Google Maps makes trip planning more social with new Lists feature
Every industry has at least one trailblazer that grabs the attention of the entire market whenever they announce...
How will augmented reality support the tourism experience?
Building an incredible visitor experience is essential to a destination’s success. Augmented reality (AR) has an...
Imagine your visitor centre, times 1000. Here’s how Shuswap Tourism enhanced local tourism advocacy.
What if every cabin in your destination was a visitor centre? Shuswap Tourism knows how that might look. The...
#RainyDayShakespeare: Stratford, Ontario expresses its Place DNA® to enhance the visitor experience
Today’s tourism destinations are starting to understand the importance of defining their Place DNA®. What does this...
Keeping its destination profitable and its people happy: Aruba’s cap on all-inclusive resorts
Aruba is famous for year-round sunshine, award-winning beaches and for being “One Happy Island” that was even recently...
Let’s get digital: Placemaking and immersive tourism experiences
Our physical and digital worlds are colliding in ways most people wouldn’t have thought possible just a decade ago....
Whale watching and Wi-Fi: Why building the right infrastructure makes a tourism experience more socialgenic
Destinations and tourism businesses benefit greatly from peer-to-peer promotion and operators in the know prompt it...
Will Google Trips disrupt the visitor centre as we know it?
Visitor centres, you’ve got competition. On September 19, Google launched its latest travel app, Google Trips. The app...
The real value of kissing a fish: how rituals help to make tourism experiences memorable
You simply have to experience this when you visit. Why? Well... you just do. Be it kissing the Blarney Stone in...
10 must-read articles on the destructive force of mass tourism
Destinations around the world are under increasing pressures due to exponential growth in visitation. The negative...
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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.
