Tourism for a better future
OUR PURPOSE
TOURISM MUST LEAD TO A BETTER FUTURE
In this time of increasing uncertainty, the travel industry’s role and its impact on communities are under scrutiny. To succeed, tourism must contribute to a healthy environment, society, and economy, while minimizing its harms. Thankfully, sustainable solutions already exist. We believe the travel industry is poised to help them spread.
OUR EXPERTISE
WE EMPOWER DESTINATIONS TO LEAD
Effective leadership requires support. For more than 15 years, we’ve brought strategic planning and cutting-edge communication to hundreds of destination organizations. Today, we operate as a membership organization that enables members to learn from one another and accelerate the adoption of sustainable solutions to environmental, social, and economic challenges.
OUR WAY FORWARD
THE COLLECTIVE IS CHANGING TOURISM FOR GOOD
Today’s complex challenges are best solved together. The Destination Think Collective is a global alliance of leading destinations. We’re supporting one another on the journey toward a sustainable future and creating a path for others to follow.
WHAT’S POSSIBLE: IT IS TIME FOR TRAVEL TO BE PART OF THE SOLUTION
Our industry is made up of people driven to contribute to a better future. And when they collaborate together, they move the world. Join us on the journey, and be inspired by stories of change from your travel industry colleagues.
Webinar recap: Copenhagen and guests share lessons on destination leadership, KPIs, and collaboration
“We believe that tourism has superpowers that go far beyond experiences, accommodation and revenue.” — Rikke Holm...
Leading through change: Why traditional models don’t work
“It's often you can get into an organization and just be like, oh, this is the way it's done, okay. And you get in...
Storytelling, tourism, and reconciliation
“You asked about my mission, it's education through tourism and truth telling and getting to that place where...
Infrastructure, ecosystems, and tourism: A call for cross-sector collaboration
“We all need to be having cross boundary conversations and collaborations because this is how that's going to work....
ADAPTING TO TOURISM’S EVOLVING RELATIONSHIP WITH WILDLIFE
“You have to kind of be prepared to roll with punches because marketplaces change, people change. You learn that you...
Tourism, agriculture, and the art of finding balance
“We underestimate the power of the people. And that balance of people and nature is what makes a place successful and...
Framing the future: How storytelling drives environmental action
“How do you bring people in touch with the natural world? Well, I think tourism actually has a very big role to play...
Electrifying change: Queenstown as a testbed for rapid decarbonization
“The electrification of tourism is not only great for decarbonization, but it still can stimulate a whole lot of more...
Serving communities: How tourism can create more equitable destinations
“There are plenty of examples out there where tourism is actually promoting equity and really helping the wider...