Our Blog

Why do destination marketers need passionography?

Coined by our Chief Strategist, William Bakker, passionography is the study of people who share an interest in a particular pursuit, experience, lifestyle or activity. Passionate communities can form around almost any activity or interest and can vary in size and...

Recognizing courageous clients and colleagues of an unforgettable year

Amid the changes and challenges of 2020, it’s important to pause and recognize everyone we’ve journeyed with these past 12 months. We’re proud to celebrate our courageous clients, recognize our passionate team, and mention some Destination Think highlights below....

Tāmaki Makaurau Auckland, Destination Think client, wins 2020 Place Brand of the Year

Auckland’s economic development and cultural agency, Auckland Unlimited, collaborated with Destination Think to uncover Tāmaki Makaurau Auckland’s unique positioning and narrative. Auckland Unlimited won the prestigious 2020 Place Brand of the Year at the City Nation...

You’ve found your partner for destination marketing

We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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You’ve found your partner for destination marketing

We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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