Accelerating THE journey to a sustainable future
For more than 15 years, “Travel must make the world a better place” has been a guiding principle at Destination Think. We have poured this idea into all our work as an innovator in destination marketing and destination management. Our team’s portfolio includes branding, promotion, destination planning, organizational change, sustainability strategy, and much more across international destinations of all sizes.
Through our work, a pattern emerged. We saw that the ideas, plans, and actions that mattered most – those with the greatest potential to transform tourism’s impact for the better – occurred through dedicated collaboration within the tourism industry and across sectors. The best thinking happened when industry leaders and community members shared openly and learned from one another.
And that’s when we had an epiphany. Our greatest contribution is not another campaign or strategy. It is fostering a network for purposeful and ambitious destination leaders to collaborate and tackle their greatest challenges.
The Destination Think Collective is that network. The Collective is a global alliance of ambitious, forward-thinking travel leaders who are collaborating to ensure that tourism serves their communities, not the other way around. We are supporting one another on the journey toward a sustainable future and creating a path for others to follow. Today, Destination Think operates as a membership organization that enables members to learn from one another and accelerate the adoption of sustainable solutions. This collaboration helps destinations protect their long-term viability and prosperity, align with local priorities, move faster, avoid common mistakes, and strengthen social license for tourism.
Recent projects
REAL-WORLD SUSTAINABILITY
100 TRAVEL INNOVATIONS
Sustainable ideas to inspire and inform travellers. We rounded the globe in search of leading destinations that are taking action to make travel better, protect cultures and ecosystems, and adopt smarter ways of living and working. What we’ve found are real solutions to our modern world’s challenges.
PODCAST
TRAVEL BEYOND
A long-running podcast by Destination Think highlighting leading destinations and changemakers, including many Collective members. Our guests are taking local actions toward sustainability that show the world a path forward.
VIDEO
SHORT FILMS
In this series, we highlight the travel leaders and destinations accelerating positive change through tourism. Each place tells an emotive story of transformation and local actions toward sustainability. Featured destinations include Aspen, Banff & Lake Louise, the Netherlands, and Tofino.
EXECUTIVE RETREAT
Destination Think Forum 2025
International destination leaders gathered in Aotearoa New Zealand for an immersive event addressing tourism’s climate impact and taking an exclusive look inside a destination where the green transition is well underway.
DESTINATION STEWARDSHIP
ʔiisaak: n̓ačiqs | Tofino stands for respect
This destination stewardship plan expresses the vision for the future of tourism in Tofino, British Columbia. The plan’s simple, decolonized language is based on community priorities and values. It focuses on ʔiisaak, a Tla-o-qui-aht concept meaning respect, or to “observe, appreciate, and act accordingly.”
SUSTAINABILITY PLAN
Where our children can thrive
The Unama’ki/Cape Breton Island Sustainability Plan honours the mosaic of people who call the island home, including those from Mi’kmaw, Gaelic, Acadian, and African Nova Scotian cultures. For the good of future generations, the plan positions the tourism industry to support cultural renewal, environmental stewardship, and a strong workforce.
DESTINATION STRATEGY
Copenhagen, All Inclusive
With its all-inclusive 2024 strategy, the Danish capital maps the coordinates for a future where tourism is good for society as a whole, making the world a better destination in the process.
CARBON-ZERO TOURISM
Travel to a thriving future
The Queenstown Lakes district of Aotearoa New Zealand has set an ambitious goal to achieve a carbon zero visitor economy by 2030. This regenerative tourism plan is the roadmap to get there, and A Pathway to Decarbonise outlines the next actions.
Explore membership
We offer membership on a limited basis to destinations aligned with our mission.