TRAVELLING AT THE SPEED OF CULTURE
We opened our doors knowing that one fact will always reign true:
The only way to positively influence the rapid changes in both communication and culture is to travel well ahead of them.
Over the past decade, our team has developed, tested and refined our methodology and capabilities to provide our clients with the tourism success they aspire to. One that works towards a more positive future for local stakeholders and visitors alike.
Our unique style of agency and consultancy combines strategy, data and creative communications services that have led the destination marketing industry since 2009.
We believe that travel must make the world a better place and that strong leadership is the key to providing experiences that are meaningful, sustainable and valuable.
Today, we are a globally recognized leader in destination marketing. We have unleashed the potential of some of the world’s most admired destination brands and lesser-known places with solutions that are innovative, useful, simple and engaging. No other agency has our depth or breadth of experience in executing outstanding destination solutions combined with a global perspective.
EARLY ADOPTERS FROM THE START
Our founders recognized social media’s impact on the tourism industry. Destination marketing organizations (DMOs) were struggling to understand how to leverage this new technology, which was in its earliest stages in business. Our agency began working with dozens of DMOs around the world to fill that need. Think! Social Media was born.
THE CHARGE OF THE INFLUENCER
By this time, we had already blazed a trail for DMOs to work with niche travel influencers by bringing 100 of them to Flanders. We developed a unique set of selection criteria, a new way of organizing each itinerary, and metrics to measure the results. Incidentally, this was also the first time a DMO invited an Instagram photographer for an influencer trip. In 2012, we led a one-month influencer trip to develop content and brand assets for Destination New South Wales. The twist? We didn’t develop an itinerary. Instead, we relied purely on the DNSW Facebook community for directions and suggestions. An MTV film crew documented part of the trip, which aired in the U.K.
Stakeholders, strategy and collaboration
Our consultancy also led the development of Horizon 2022, a four-year, Europe-wide destination marketing strategy. We gave 20 member states of the European Travel Commission a process for working together on a modern marketing approach to tourism marketing that goes beyond borders.