OUR PURPOSE
TOURISM MUST LEAD TO A BETTER FUTURE
Whether through a robust marketing strategy, an all-inclusive place brand, an award-winning piece of creative or just a really smart execution, Destination Think’s global network of offices is united by one purpose, to help ensure the tourism industry’s actions lead to a better future for everyone. This idea has motivated us for over a decade and has never been more relevant in today’s complex reality.
COVID-19
A WORLD OF FORESIGHT
Since the onset of COVID-19, our team has been working around the clock to help places all over the world with mitigation and recovery strategies, scenario planning, agile creative platforms and always-on communications. Our global roster of clients continues to allow us to respond with unparalleled foresight into behavioral patterns, effective tactics and creative solutions. The majority of our COVID-19 recovery work is rolling out now, but please contact us if you want to chat or visit our industry support initiative, which is full of the tools and support you need to get started.
STRATEGY :: COPENHAGEN
THE BEGINNING OF LOCALHOOD
The world-famous four-year plan saw residents and travellers co-create the tourism destination and shape its development to make Copenhagen a better place to live for all.
BRAND :: THE WHITSUNDAYS
ENOUGH HEART TO GO AROUND
A customizable brand platform that created a signature heart for all of the Whitsundays to make their own. Starting from the heart of the Great Barrier Reef extending to the wonders of the often forgotten regions.
CREATIVE :: VICTORIA BC
RE-SETTING THE PACE
An innovative, hyper contextual campaign platform transformed a negative local sentiment into a cultural superpower. A remedy to the harried pace that shaped the lives of travellers in our target market.
CREATIVE NICHE :: BERMUDA
LEVELLING UP THE PLAYING FIELD
A niche campaign platform that not only made Bermuda famous for winter, it also took steps to remedy the under-representation and negative portrayal of professional female kitesurfers.
You’ve found your partner for destination marketing
We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.
Why do destination marketers need passionography?
Coined by our Chief Strategist, William Bakker, passionography is the study of people who share an interest in a...
Recognizing courageous clients and colleagues of an unforgettable year
Amid the changes and challenges of 2020, it’s important to pause and recognize everyone we’ve journeyed with these...
Tāmaki Makaurau Auckland, Destination Think client, wins 2020 Place Brand of the Year
Auckland’s economic development and cultural agency, Auckland Unlimited, collaborated with Destination Think to...
There is no content marketing as usual: 5 DMO trends for 2021
Even if travel to your destination resumes in 2021, your content marketing habits from the 2010s won’t be enough. To...
Reimagining tourism: Will COVID-19 help DMOs conquer fear of change?
Fear is a primary barrier to making the changes that the travel industry – and your DMO – most desperately need during...
Will your destination’s legacy travel markets evaporate?
COVID-19-related regulations are probably causing your destination's travel markets to change. But are your newest...
DMO checklist: 6 signs you’ve found a great content creator
Use this checklist to spend your budget (and your time) wisely as you search for your DMO’s next content creator. The...
Remote workers stay longer, spark tourism recovery for some destinations
The trend toward longer near-in stays and flexible travel time could bring new visitors to your destination. Remote...
What South Australia’s bushfire response can teach DMOs facing a crisis
South Australia entered 2020 in crisis mode. Bushfires brought severe devastation across the state and many other...