Tourism for a better future
OUR PURPOSE
TOURISM MUST LEAD TO A BETTER FUTURE
In this time of increasing uncertainty, the travel industry’s role and its impact on communities are under scrutiny. To succeed, tourism must contribute to a healthy environment, society, and economy, while minimizing its harms. Thankfully, sustainable solutions already exist. We believe the travel industry is poised to help them spread.
OUR EXPERTISE
WE EMPOWER DESTINATIONS TO LEAD
Effective leadership requires support. For more than 15 years, we’ve brought strategic planning and cutting-edge communication to hundreds of destination organizations. Today, we operate as a membership organization that enables members to learn from one another and accelerate the adoption of sustainable solutions to environmental, social, and economic challenges.
OUR WAY FORWARD
THE COLLECTIVE IS CHANGING TOURISM FOR GOOD
Our greatest challenges can only be solved together. The Destination Think Collective is a global alliance of leading destinations. We’re supporting one another on the journey toward a sustainable future and creating a path for others to follow.
WHAT’S POSSIBLE: IT IS TIME FOR TRAVEL TO BE PART OF THE SOLUTION
Our industry is made up of people driven to contribute to a better future. And when they collaborate together, they move the world. Join us on the journey, and be inspired by stories of change from your travel industry colleagues.
Heritage, active transport, and reconciliation support an ambitious transition in Indigo Shire
"Be bold [...] Adopt cathedral thinking. What do we want in a hundred years' time? And of course, we want vibrant,...
How visitor data protects trails in Grand Junction, CO
"We operate more like a data science department than a traditional DMO [...] This data strategy allows our budget to...
Affordable housing at the resort: Industry-leading solutions from Whistler
"Whistler works very hard to ensure that a minimum of 75% of our workforce live in Whistler... we actually see closer...
How a caring, “Mountainkind” community shapes sustainable tourism in Park City, Utah
"Mountainkind is about being kind to each other, being kind to your neighbours, being kind to the mountains. [...]...
4 moves toward Indigenous equity in tourism: A trip report from Forum 2025 in Queenstown
“... the way tourism has enabled some of this work was so beautiful and hopeful.” This is a challenging time to...
Winter wins: Turning Ballarat’s toughest tourism season into a peak period
“Ballarat's a brilliantly unexpected destination. There have been preconceived ideas as to Ballarat being that old,...
The art of appropriate growth: How Coffs Coast balances tourism development with community values
"Do we want to have 50,000 people a week spending 10 cents each or a thousand people a week spending $2,000? We'll go...
Building back better: How Jasper is reimagining mountain tourism after 2024 wildfire
“This is an opportunity in a very iconic destination to reimagine some parts of our visitor experience. And the...
Beyond green marketing: How regenerative tourism is growing in rural BC
"No other industry establishes a boots-on-the-ground connection between people in the natural world without really...