OUR PURPOSE
TOURISM MUST LEAD TO A BETTER FUTURE
Whether through a robust marketing strategy, an all-inclusive place brand, an award-winning piece of creative or just a really smart execution, Destination Think’s global network of offices is united by one purpose, to help ensure the tourism industry’s actions lead to a better future for everyone. This idea has motivated us for over a decade and has never been more relevant in today’s complex reality.
COVID-19
A WORLD OF FORESIGHT
Since the onset of COVID-19, our team has been working around the clock to help places all over the world with mitigation and recovery strategies, scenario planning, agile creative platforms and always-on communications. Our global roster of clients continues to allow us to respond with unparalleled foresight into behavioral patterns, effective tactics and creative solutions. The majority of our COVID-19 recovery work is rolling out now, but please contact us if you want to chat or visit our industry support initiative, which is full of the tools and support you need to get started.
STRATEGY :: COPENHAGEN
THE BEGINNING OF LOCALHOOD
The world-famous four-year plan saw residents and travellers co-create the tourism destination and shape its development to make Copenhagen a better place to live for all.
BRAND :: THE WHITSUNDAYS
ENOUGH HEART TO GO AROUND
A customizable brand platform that created a signature heart for all of the Whitsundays to make their own. Starting from the heart of the Great Barrier Reef extending to the wonders of the often forgotten regions.
CREATIVE :: VICTORIA BC
RE-SETTING THE PACE
An innovative, hyper contextual campaign platform transformed a negative local sentiment into a cultural superpower. A remedy to the harried pace that shaped the lives of travellers in our target market.
CREATIVE NICHE :: BERMUDA
LEVELLING UP THE PLAYING FIELD
A niche campaign platform that not only made Bermuda famous for winter, it also took steps to remedy the under-representation and negative portrayal of professional female kitesurfers.
You’ve found your partner for destination marketing
We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.
New series: Europe’s travel leaders discuss the elephant in the room
“Don't only think about what you are doing and the impact that you can have within that little box. But see the...
Putting sustainability into practice in the Netherlands
“One of the biggest challenges we're now facing is how are we going to create tourism policies in a participative...
Building tourism’s circular economy in Friesland
“If you only focus on material flows and make that excellent, and don't think about biodiversity or energy or people...
Beyond overtourism: How Amsterdam defines visitors of value
“We're not a quality police. We're not saying, you're right, you're wrong. We're an open and tolerant city and that's...
The flight towards sustainability: Behind the scenes at KLM
“I think it is especially important that people that care for the environment, that care for this planet, are working...
How the Netherlands is charting a sustainable path for travel, tourism, and society
“Tourism and travel has a massive impact for better and for worse. And we really need to steer and guide that into the...
In the Netherlands, travel is a means to an end. Here’s why.
“So instead of looking at certain interests, look at the shared interest, look at the society's interest when it comes...
The world-changing adventures of Aspen Skiing Company
“When we talk about sustainability, we’re talking about being in business forever.” – Auden Schendler, Senior Vice...
Aspen’s thinking ahead about travel, transit, and transportation
“Technology only gets you so far, because transportation comes down to human behaviour and people having choices.” –...