LET'S UNITE 26 NATIONS
With one campaign we made history and helped the
Caribbean recover from hurricanes Harvey and Maria.
LET'S GROW A HEART
We rebranded the Whitsundays and gave the
entire region a signature they could share.
Here at Destination Think, we believe that when you get a genuine feel for a place, it suddenly seems closer. An emotional connection to a destination is the start of your journey, whether you are halfway across the globe or just up the road. Day in and day out, we connect people and places. From sparking positive conversation to planning sustainable tourism to creative ideas that will make your heart skip, our culture is fuelled by strategy, creativity and innovation. That is what defines us, and that is how we move the world – a little closer every day.
HERE’S A BIT OF THINKING
Copenhagen Strategic Plan
Europe Strategic Plan
LET'S EMBRACE THE HATERS
People love this place, or they hate it.
We showed everyone what’s Actually Saskatchewan.
LET'S BE REALLY REAL
We gathered the people of Campbell River to uncover
the city’s true identity. Then branded it.
THIS IS NEW
After a competitive pitch, the City of Grand Junction has awarded Destination Think the exciting task of rebranding the city.
Following a successful state-wide regional branding process, Destination Think and Colorado Tourism Office are developing niche tourism strategies for the eight regions.
We’re excited to announce that Destination Think has begun collaborating with Pacific Tourism Organisation on the region’s Digital Economy Tourism Initiative.
You’ve found your partner for destination marketing
We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.
Join Forum 2020 in Ottawa: Reimagine tourism and finally take action on our most pressing challenges
Mark your calendar: Forum 2020 is Destination Think!’s signature event, and we’re bringing it to Canada’s capital city...
Time marches on, the Earth keeps spinning and the world of content marketing continues to evolve. Last December, we...
Feeling a greater sense of urgency, people, places and tourism destinations respond to moral outrage and business...
Try this simple thought experiment. If you could only choose one, would you rather have: a) 1,000,000 followers who...
We’ve noticed that the word brand makes some people uncomfortable. Has brand become a bad word? Most people don’t...
If its projected image doesn’t match its Place DNA®, your tourism destination risks a fierce backlash from residents....
The best way to connect with passionate communities is to meet them where they already gather. Visit Jersey has taken...
If you missed it in March, we published our view on the serious risks of pursuing economic growth as the primary goal...
Data shows that, among 10 major cities, the volume of online conversations about tourism has increased by an average...