Also known as the Powder Highway, the craggy peaks of this British Columbia region draw skiers, snowboarders, and other outdoor enthusiasts throughout the year. The local tourism industry has set high aspirations for destination stewardship through a sustainability charter, and many small communities throughout the region are blazing trails for sustainable, responsible tourism experiences through efforts like “Thanksgiving Back” campaigns, Fernie’s AmbassadorWILD program, and the development of electric charging infrastructure to ensure that EVs can bring the next batch of visitors through the mountain passes.