STRATEGY :: BAY OF PLENTY
A FLOURISHING TOURISM VISION
This strategy shares the Bay of Plenty’s passion for its place in the world. The plan builds a future for tourism that regenerates instead of extracts, allowing the region to welcome visitors on its own terms.
CREATIVE :: THE CARIBBEAN
UNITING 26 NATIONS
A creative campaign platform that used sentiment data to uncover a common thread that helped a diverse region recover from two hurricanes. This historic collaboration captured the Caribbean’s shared life force: a rhythm that never stops.
FULL SERVICE :: CAMPBELL RIVER
During this ongoing AOR relationship, Destination Think has engaged the Campbell River community to create a brand and campaign platform that empowers locals and creates a real sense of pride.
STRATEGY :: ETC
MAKING VERTICALS HORIZONTAL
This modern, thematic approach to marketing allows Europe to attract and retain visitors by helping travellers fulfil their greatest passions across the whole continent. ETC shifted from vertical joint promotions to a horizontal platform strategy for Europe.
CREATIVE :: SASKATCHEWAN
EMBRACING THE HATERS
Saskatchewan is arguably the most polarising tourism destination in Canada. Those who know it either love it or hate it with a passion. We created a campaign platform that rallied the community and addressed the elephant in the room head-on.
CREATIVE :: AIKEN SC
MAKING OLD NEW
A creative campaign platform that reminds the world of all the good that comes with sticking to the things that really are important in life – and how substance will always outweigh the superficial.
STRATEGY :: COPENHAGEN
THE BEGINNING OF LOCALHOOD
The world-famous four-year plan saw residents and travellers co-create the tourism destination and shape its development to make Copenhagen a better place to live for all.
BRAND :: THE WHITSUNDAYS
ENOUGH HEART TO GO AROUND
A customizable brand platform that created a signature heart for all of the Whitsundays to make their own. Starting from the heart of the Great Barrier Reef extending to the wonders of the often forgotten regions.
CREATIVE :: VICTORIA BC
RE-SETTING THE PACE
An innovative, hyper contextual campaign platform transformed a negative local sentiment into a cultural superpower. A remedy to the harried pace that shaped the lives of travellers in our target market.
You’ve found your partner for destination marketing
We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.
The success of your destination hinges on the way people feel about travelling there. Visitor sentiment directly...
"I am forever impressed and amazed at how resilient the tourism industry has been." Peaks and valleys are part of the...
“Tourism is the antithesis of war.” – National Tourism Organization Ukraine This is a call for public expressions of...
“It’s important to recognize our place in the world. I don’t believe that we’re managers or even stewards of the world...
Positive words have their place. But at a time when trust in many organizations is waning and public license for...
Meet strategist Rebecca Godfrey: Striving toward better destination management and a more inclusive tourism industry
“We’ll all be better off if we think about the business case of making tourism more inclusive.” Rebecca Godfrey is...
Influencers, brand partnerships, social commerce, and algorithms bring new perks and perils to your destination’s...
We hold workshops because residents must have a voice in reimagining tourism where they live, and DMOs need to...
"There remains enormous potential within the travel industry and the act of travel itself to build a more just,...