DMO leadership

Proving it’s possible: Driving climate action from within the travel industry

“If we want to change the world in a way that will solve climate, and if we want to reduce our carbon footprint, it's not about us. It's about changing the system.” — Auden Schendler What does it take to drive meaningful systems change in the face of the climate...

Webinar recap: Copenhagen and guests share lessons on destination leadership, KPIs, and collaboration

“We believe that tourism has superpowers that go far beyond experiences, accommodation and revenue.” — Rikke Holm Petersen Travel’s full impact on society – both positive and negative – is not often fully understood or discussed. But that’s starting to change. Today’s...

Serving communities: How tourism can create more equitable destinations

“There are plenty of examples out there where tourism is actually promoting equity and really helping the wider community, not just those who are actively involved in tourism.” — Ben Lynam Too often, tourism revenue is concentrated in the hands of a few, while the...

How The Travel Corporation accelerates real decarbonization through insetting

Oct 8, 2024 | Destination marketing strategy, DMO leadership

“Your suite of tactics that you are going to apply to the carbon crisis is going to be unique to your business.” —...

E-bikes and Electric Zambonis are helping sports fans breathe easier in Vernon, BC

Sep 3, 2024 | Destination marketing strategy, DMO leadership

“The city's been slowly, as part of the City of Vernon's Climate Action Plan, transferring out all of our old city...

How regional tourism impacts Tribal lands: Bend and Warm Springs Reservation

Jul 9, 2024 | Destination marketing strategy, DMO leadership

“We look out for our land base because this is all we've got, and because this is all we have, we need to take care of...

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