algorithm

2 content marketing principles that transcend algorithms and boost word of mouth

BREAKING: Posts beginning with the letter Q will now rank highest in Facebook’s News Feed. Marketers using L, S and T will pay higher ad rates to gain reach. In response, big brands are developing a 27th letter to beat the new algorithm. Full story at 11. Not really....
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Survive the Facebook algorithm and thrive with timeless destination marketing strategy

“... you can expect to see more from your friends, family and groups. As we roll this out, you'll see less public content like posts from businesses, brands, and media.” -Mark Zuckerberg, Founder and CEO at Facebook In January 2018, Facebook announced a significant...
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What recent Instagram changes mean for your destination and its operators

Over the past few months, Instagram has been making dramatic changes to its photo sharing app and the way your destination and tourism operators will be able to use it. Going far beyond a new logo and a new look and feel, changes include the introduction of business...
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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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