banff & lake louise tourism

Leading tourism for good: The 10-year vision behind travel in Banff National Park

“We have to change the way people arrive here. We have to change the way people move about and the way they consume, the way they live. We have to change almost everything in the supply chain in order to protect this place and stay the same.” — Leslie Bruce Imagine...

Like-minded destination leaders shape the future of sustainable travel

We’re working on travel’s greatest challenges with the world’s leading destinations. The Destination Think team is proud to share the next phase of our journey alongside hundreds of tourism industry leaders committed to a vision of sustainable, equitable, and...

5 DMO responses to the mass tourism crisis (and a running list)

If you missed it in March, we published our view on the serious risks of pursuing economic growth as the primary goal of tourism. In short, pursuing greater revenue through higher volumes of visitors is a potential path to being overwhelmed. We are not alone in...

Banff National Park communications plan shifts traveller behaviour amid record-smashing visitor numbers

Mar 15, 2019 | Destination marketing strategy, Strategic planning, Topic: Case studies

As more tourism destinations sustain high visitor volumes, some are using innovative strategies to manage visitation....

Calgary spurs visitor and influencer stories in national campaign by positioning the city as the Basecamp to Adventure

Mar 24, 2017 | Content marketing and campaigns, Tips from destinations, Topic: Case studies

In Calgary, you can enjoy the world-famous Calgary Stampede, a vibrant music scene, and sled down the popular luge and...

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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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