banff & lake louise tourism

Jasper, Alberta’s 2024 wildfires: Lessons in tourism recovery and crisis management

How can your destination or business prepare for emergencies that disrupt tourism? In July 2024, significant wildfires reached the townsite of Jasper, Alberta, located in the Rocky Mountains and Jasper National Park in Canada. The fires endangered lives and...

Leading tourism for good: The 10-year vision behind travel in Banff National Park

“We have to change the way people arrive here. We have to change the way people move about and the way they consume, the way they live. We have to change almost everything in the supply chain in order to protect this place and stay the same.” — Leslie Bruce Imagine...

Like-minded destination leaders shape the future of sustainable travel

We’re working on travel’s greatest challenges with the world’s leading destinations. The Destination Think team is proud to share the next phase of our journey alongside hundreds of tourism industry leaders committed to a vision of sustainable, equitable, and...

5 DMO responses to the mass tourism crisis (and a running list)

Jul 11, 2019 | Destination marketing strategy, Strategic planning, Topic: Sustainable tourism

If you missed it in March, we published our view on the serious risks of pursuing economic growth as the primary goal...

Banff National Park communications plan shifts traveller behaviour amid record-smashing visitor numbers

Mar 15, 2019 | Destination marketing strategy, Strategic planning, Topic: Case studies

As more tourism destinations sustain high visitor volumes, some are using innovative strategies to manage visitation....

Calgary spurs visitor and influencer stories in national campaign by positioning the city as the Basecamp to Adventure

Mar 24, 2017 | Content marketing and campaigns, Tips from destinations, Topic: Case studies

In Calgary, you can enjoy the world-famous Calgary Stampede, a vibrant music scene, and sled down the popular luge and...

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