david gilbert

Destination marketers told us their 7 obstacles to collaboration and change

The first time I used Google Earth, I was hooked. Sometime around 2005, I found myself exploring the planet from my hometown in the Canadian prairies with a simple scroll of the mouse wheel, a few clicks, and a search term or two. This was the literal world at my...
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How Destination Cleveland reimagined community and collaboration

Battling negative perceptions - among visitors and locals alike - has never been easy for any destination. And when those negative perceptions result in low visitation, how is a destination meant to change minds? For the city of Cleveland, it meant standing up,...
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