marketing myopia

Meet your visitors’ needs and avoid marketing myopia

In 1960, Theodore Levitt coined the term “marketing myopia” in Harvard Business Review as a cautionary description of a common marketing mistake. Levitt’s concept claims that companies are short-sighted when they view marketing as merely a tool for selling specific...
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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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