partnerships

Switzerland Tourism’s innovative funding model creates valuable partnerships that mitigate risk

Effective long-term strategy means weathering economic ups and downs, but many of today’s destination marketers work within a fragile funding model. Budgets can be volatile from year to year as many destination marketing organizations (DMOs) rely on government funding...
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For Cape Breton Island, becoming a “true tourism destination” means forming strategic partnerships

Destination Cape Breton Association (DCBA) may look back on 2016 as a banner year. Visitation is increasing, new developments are in place, and the surprising “Trump Bump” campaign has drawn international (and particularly U.S.) interest to Cape Breton Island, located...
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NBTC Holland Marketing describes their approach to partnerships and key challenges for DMOs

What if a country became a city? How can we better integrate tourism into the whole economy? How will our destination marketing organization (DMO) remain relevant in the future? Netherlands Board of Tourism and Conventions (NBTC) Holland Marketing is asking and...
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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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