place dna

City branding, climate emergency, and resilience: A conversation with our CEO

“In the wake of the pandemic, and facing the climate crisis, leadership has a responsibility to think about resilience.” The Place Brand Observer reached out to ask Destination Think CEO Rodney Payne about the story of a recent place branding success – our company’s...

Why symbolic actions matter when no one knows how COVID-19 will unfold

“How you conduct yourself during a crisis leaves a lasting impression.” Sarah Prud’homme, Senior Strategic Consultant at Destination Think The symbolic actions you take during a crisis will shape how people perceive your destination. Sometimes destination...

DMO communication in uncertain times: Responses to COVID-19

Is your destination’s communication strategy suitable for the COVID-19 crisis?  Marketing a destination has never been more complex. With tourism businesses closing and travel coming to a halt across the globe, destination marketing organizations (DMOs) like...

You’ve found your partner for destination marketing

We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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