Topic: Shareable Experiences

Conservation sparks new tourism experience in Bay of Plenty: Whakatāne’s Kiwi Wandering Trail

And 3 DMO lessons from experience development in Bay of Plenty For New Zealand’s Bay of Plenty region, tourism is about more than economic growth; it means striving for a better quality of life. To this end, Tourism Bay of Plenty has a bold, 10-year destination...

Go niche or your visitors will go home.

Many marketers’ intuitions urge them to go bigger, reach more people, get larger exposure and become more famous. This gives many destination marketers a (perfectly natural) mortal fear that focusing and reducing the size of their marketing audience is a dangerous...

Whale watching and Wi-Fi: Why building the right infrastructure makes a tourism experience more socialgenic

Destinations and tourism businesses benefit greatly from peer-to-peer promotion and operators in the know prompt it from their guests wherever possible by creating “socialgenic” experiences. Need a refresher? Social + Genic = Socialgenic: That which produces or causes...

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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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