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Destination marketers told us their 7 obstacles to collaboration and change

The first time I used Google Earth, I was hooked. Sometime around 2005, I found myself exploring the planet from my hometown in the Canadian prairies with a simple scroll of the mouse wheel, a few clicks, and a search term or two. This was the literal world at my...

Are you invested in the right business models?

Today’s destination marketing organizations (DMOs) are wrestling with their relevance. For some, it’s an existential crisis. Their stakeholders are changing, consumer behaviour is leading disruption, revenue streams are drying up and being replaced, and destination...

Essential reading list: Word of mouth and the future of destination marketing

Are your destination’s visitors its best marketers? During his talk and panel discussion at the 2015 Tourism Industry Association of Canada (TIAC) Congress in Ottawa, Canada, Destination Think CEO Rodney Payne described the future of destination marketing and the...

Destination marketers need to learn from the past to shape a healthier tourism future

Jul 4, 2016 | Destination marketing strategy, DMO leadership, Topic: Sustainable tourism

2016 may be a year of reckoning for the tourism industry. In her recent article, “Are the eggs of the tourism goose...

Destinations are shifting to digital-first marketing to improve word-of-mouth promotion

Jun 16, 2016 | Destination marketing strategy, Strategic planning, Topic: Shareable experiences

The destination marketing world is changing as consumers use technology to share their experiences online through word...

The future role of a DMO: How Visit Sørlandet in Norway is an international leader in industry development

Apr 26, 2016 | Visitor experience

Heidi Sørvig is the Chief Executive Officer of Visit Sørlandet, a DMO that represents the region of Southern Norway,...

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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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