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Data science at the DMO: A proactive strategy for visitor dispersion and stewardship

Data science at the DMO: A proactive strategy for visitor dispersion and stewardship

by 8ball | 18 Sep 2025

An initiative called Outdoor Adventure Pass has been helping the city of Grand Junction understand visitor behavior patterns. Visit Grand Junction Director Elizabeth Fogarty explains how the destination’s small, passionate team is collecting and sharing data to...

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