Pronunciation: fo·rum \ˈfȯr-əm\
Noun: (plural forums or fora)
Definition: A program of open discussion or expression of ideas by several authorities to address a problem.
An unprecedented gathering of leaders in destination marketing came to New York City in October 2016 for Destination Think! Forum. This group shared experiences, learned from each other and built real solutions to strategic business issues. The program was specially designed to take participants through two days of presentations, collaborative working groups and networking opportunities. Together, participants dived into:
- Profit and Planet: A new way of thinking about the supply chain. Can you see problems as solutions?
- Cost and Revenue: New ideas imply new business models. Can you apply creativity to rethink the way you produce revenue?
- Product and Promotion: Develop what you promote and promote what you develop. Are you equipped to create experiences?
- Collaboration and Community: People, not product, are your most important assets. Can you market a destination and attract visitors without engaging residents?
The program directly reflected the topics that destination leaders around the world reported to us as being most important, from strategic concerns that go to the core of their organizations to understanding the shifts in marketing and operating environments that our changing world presents. They are all significant challenges and massive opportunities. With nearly every destination facing similar issues and needing a clear vision for the next five years, everyone worked together on innovative approaches and solutions. Forum provided the place for this powerful community to meet in person and find effective answers.
October 13 and 14 were two remarkable days, providing participants with insights and ideas to inject into their destination’s vision and plans. And the discussions that started here are only the beginning. The relationships built at Forum continue beyond October.