Tourism for a better future
OUR PURPOSE
TOURISM MUST LEAD TO A BETTER FUTURE
In this time of increasing uncertainty, the travel industry’s role and its impact on communities are under scrutiny. To succeed, tourism must contribute to a healthy environment, society, and economy, while minimizing its harms. Thankfully, sustainable solutions already exist. We believe the travel industry is poised to help them spread.
OUR EXPERTISE
WE EMPOWER DESTINATIONS TO LEAD
Effective leadership requires support. For more than 15 years, we’ve brought strategic planning and cutting-edge communication to hundreds of destination organizations. Today, we operate as a membership organization that enables members to learn from one another and accelerate the adoption of sustainable solutions to environmental, social, and economic challenges.
OUR WAY FORWARD
THE COLLECTIVE IS CHANGING TOURISM FOR GOOD
Our greatest challenges can only be solved together. The Destination Think Collective is a global alliance of leading destinations. We’re supporting one another on the journey toward a sustainable future and creating a path for others to follow.
WHAT’S POSSIBLE: IT IS TIME FOR TRAVEL TO BE PART OF THE SOLUTION
Our industry is made up of people driven to contribute to a better future. And when they collaborate together, they move the world. Join us on the journey, and be inspired by stories of change from your travel industry colleagues.
The allyship journey: Gathering settler support for Indigenous-led tourism
“Right now, the poorest people in the region – the Indigenous people – are subsidizing the conditions that enable...
Why wilderness is a myth: Tribal Parks Guardians and the language of respect
“Taaquuqḥłiʔin. Let us speak truthfully and act honourably. Let us learn the history of this place and its people,...
Tribal Park Allies: A blueprint for ethical travel everywhere
“What is unique is that you have the ability to come to Tofino and ethically travel. I think that's something that the...
Rebuilding with purpose: Ahousaht First Nation’s stewardship-led tourism development
“It's our time right now to rebuild. And the rebuilding process, like I said, is long overdue.” – Hasheukumiss...
This beautiful place was fought for: Welcome to Načiks (Tofino)
This season of Travel Beyond shows a way forward for any place grappling with climate risks and what it means to host...
Corporate sustainability isn’t working: Here’s what the travel industry needs to do next
“You have a huge, powerful constituency that visits you. You can educate them and mobilize them, not to tell you not...
Cultivating connection: the role of Indigenous tourism in sustainability
“For me, the value, the sustainability and the value of Indigenous tourism is about my culture, my language, my...
Fighting “impact fatigue” to lead rural innovations: stories from Cariboo Chilcotin Coast
“One of the challenges that we've had in articulating sustainability and the values from the region is that those type...
Truth and visitation: How exposing painful histories through travel can bring healing
“I can share the history without laying guilt, shame, or blame, and I can turn it around and use it in the work...