OUR PURPOSE
TOURISM MUST LEAD TO A BETTER FUTURE
OUR EXPERTISE
OUR INDUSTRY HAS THE POTENTIAL TO LEAD CHANGE THAT THE WORLD NEEDS MOST
Travel, and the people who work within the tourism industry, have always held a key role in exporting ideas that can transform places, people, and the planet. That’s why we’ve been using the storytelling skills we’ve been refining for more than a decade to amplify the voices of the destinations and leaders driving real change within their communities through incredible innovations.

WHAT’S POSSIBLE: IT IS TIME FOR TRAVEL TO BE PART OF THE SOLUTION
Our industry is made up of people driven to contribute to a better future. And when they collaborate together, they move the world. Join us on the journey, and be inspired by stories of change from your travel industry colleagues.

Listening to locals: How community engagement powers destination management planning in Revelstoke
Listen to how locals really feel about the future of tourism in their town. Meaningful destination management plans...
Bhutan’s 50-year quest for sustainable visitation – Replay and update
What happens when an entire country commits to playing within its social and ecological limits? To find...
Welcome to Think Revelstoke, the local podcast for DMOs everywhere
The first four episodes are available now. Subscribe to Think Revelstoke through Spotify, Apple Podcasts or wherever...
The Earth race is on: Queenstown Lakes commits to decarbonizing tourism by 2030
“The world is looking for leadership, and that’s coming from Queenstown Lakes.” Our team has some exciting news to...
What the destination marketing world can learn from Destination Campbell River
Destination Campbell River operated under a unique and extended arrangement where Destination Think had a contract to...
Destination Spotlight: Surrey, BC tracks rising tourism sentiment during campaigns
Surrey, BC is Canada’s 12th most loved destination, according to 2021 tourism sentiment data. The city’s reputation is...
Destination Spotlight: Richmond, VA leans on sentiment data to validate tourism messaging
The storied past of Richmond, Virginia can stir the full range of emotions, and as the city’s history continues to be...
Destination Spotlight: City of Melbourne measures against competition using live sentiment analysis
Being a successful city destination requires vigilance. While Melbourne, Australia, is a popular place, competition is...
Destination Spotlight: South Africa rallies around high-ranking places during recovery
South African Tourism is charting its way through the impacts of the pandemic, using Tourism Sentiment Index to...