Tourism for a better future
OUR PURPOSE
TOURISM MUST LEAD TO A BETTER FUTURE
In this time of increasing uncertainty, the travel industry’s role and its impact on communities are under scrutiny. To succeed, tourism must contribute to a healthy environment, society, and economy, while minimizing its harms. Thankfully, sustainable solutions already exist. We believe the travel industry is poised to help them spread.
OUR EXPERTISE
WE EMPOWER DESTINATIONS TO LEAD
Effective leadership requires support. For more than 15 years, we’ve brought strategic planning and cutting-edge communication to hundreds of destination organizations. Today, we operate as a membership organization that enables members to learn from one another and accelerate the adoption of sustainable solutions to environmental, social, and economic challenges.
OUR WAY FORWARD
THE COLLECTIVE IS CHANGING TOURISM FOR GOOD
Today’s complex challenges are best solved together. The Destination Think Collective is a global alliance of leading destinations. We’re supporting one another on the journey toward a sustainable future and creating a path for others to follow.
WHAT’S POSSIBLE: IT IS TIME FOR TRAVEL TO BE PART OF THE SOLUTION
Our industry is made up of people driven to contribute to a better future. And when they collaborate together, they move the world. Join us on the journey, and be inspired by stories of change from your travel industry colleagues.
Glasgow’s climate leadership: A conversation on COP26 impact
“There's movement in the right direction. We need to support that. But also I think as citizens ourselves, we have to...
From ice rink to green oasis: Food security and sovereignty in the North
“You're in Inuvik, the sun's been down for a month. You're two degrees above the Arctic Circle, and it's minus 35 this...
The Arctic connection: Travel and climate science converge in Inuvik
"All the science is there […] how do we get that information back to the people who need it?" – Alice Wilson,...
Inuvik’s call to the world: Hear our stories, learn our lessons
The North has a lot to teach us. We listen and learn about what drives this community’s values and its approach to...
Inuvik, NWT: Indigenous leadership and stewardship in the face of climate change
"There's a lot of things that I believe Inuvik and the Beaufort Delta could teach the world. First and foremost is...
How travel can meet carbon zero goals by 2030
“We don't want to kill travel and tourism, but we have to reach the goal of net zero.” – Bernadett Papp of the...
Nature’s keepers: Campbell River’s stewardship-centred campaign
In the spring of 2023, we had an opportunity to build a campaign that surpassed conventional marketing. It ventured...
Thinking beyond today: Changing the mindset around tourism planning
“We talked enough for 130 years, and we have not done enough, and we are scared of this transformation. And of course...
New series: Europe’s travel leaders discuss the elephant in the room
“Don't only think about what you are doing and the impact that you can have within that little box. But see the...