Tourism for a better future
OUR PURPOSE
TOURISM MUST LEAD TO A BETTER FUTURE
In this time of increasing uncertainty, the travel industry’s role and its impact on communities are under scrutiny. To succeed, tourism must contribute to a healthy environment, society, and economy, while minimizing its harms. Thankfully, sustainable solutions already exist. We believe the travel industry is poised to help them spread.
OUR EXPERTISE
WE EMPOWER DESTINATIONS TO LEAD
Effective leadership requires support. For more than 15 years, we’ve brought strategic planning and cutting-edge communication to hundreds of destination organizations. Today, we operate as a membership organization that enables members to learn from one another and accelerate the adoption of sustainable solutions to environmental, social, and economic challenges.
OUR WAY FORWARD
THE COLLECTIVE IS CHANGING TOURISM FOR GOOD
Our greatest challenges can only be solved together. The Destination Think Collective is a global alliance of leading destinations. We’re supporting one another on the journey toward a sustainable future and creating a path for others to follow.
WHAT’S POSSIBLE: IT IS TIME FOR TRAVEL TO BE PART OF THE SOLUTION
Our industry is made up of people driven to contribute to a better future. And when they collaborate together, they move the world. Join us on the journey, and be inspired by stories of change from your travel industry colleagues.
Valuing the workforce: Supporting hospitality workers through local partnerships
“I think there's a lot of opportunity for visitors to not only get that unique experience, but really give back to...
From taproom to watershed: A brewery rooted in place and responsibility
“I feel like it goes without saying that protecting water and being part of organizations locally that are doing that...
From promotion to purpose: Storytelling for responsible tourism
“I hope we as a community can attract people that are coming here for our community, that they see what we're doing,...
Look back to lead forward: How your destination’s history can shape smarter tourism
“All organisms have to grow. They have to evolve. They have to change. And I think that Marquette has been doing a...
Rooted in respect: How Travel Marquette leads with care and collaboration
“I wish someone would spend an hour in our welcome centre during this time of year, listening to what people have to...
What makes a meaningful travel experience? Conditions for success in Ontario’s Southwest
"I hope that travellers are inspired to get to know people that are hosting experiences... people do this work because...
How a new shipping container market is sparking civic pride in the gateway to Northern BC
"The thing that resonates with them (visitors) the most is talking to the local potter who's operating out of this...
“A great idea whose time has come”: When should visitor dollars fund infrastructure?
“The infrastructure needs are great […] and I think the concept of redirecting some visitors to help support these...
Rewarding train travel and longer stays: CopenPay’s back for bigger impact in 2025
CopenPay is coming back to the Danish capital this summer, expanding its potential impact on the environment, travel...