Tourism for a better future
OUR PURPOSE
TOURISM MUST LEAD TO A BETTER FUTURE
In this time of increasing uncertainty, the travel industry’s role and its impact on communities are under scrutiny. To succeed, tourism must contribute to a healthy environment, society, and economy, while minimizing its harms. Thankfully, sustainable solutions already exist. We believe the travel industry is poised to help them spread.
OUR EXPERTISE
WE EMPOWER DESTINATIONS TO LEAD
Effective leadership requires support. For more than 15 years, we’ve brought strategic planning and cutting-edge communication to hundreds of destination organizations. Today, we operate as a membership organization that enables members to learn from one another and accelerate the adoption of sustainable solutions to environmental, social, and economic challenges.
OUR WAY FORWARD
THE COLLECTIVE IS CHANGING TOURISM FOR GOOD
Our greatest challenges can only be solved together. The Destination Think Collective is a global alliance of leading destinations. We’re supporting one another on the journey toward a sustainable future and creating a path for others to follow.
WHAT’S POSSIBLE: IT IS TIME FOR TRAVEL TO BE PART OF THE SOLUTION
Our industry is made up of people driven to contribute to a better future. And when they collaborate together, they move the world. Join us on the journey, and be inspired by stories of change from your travel industry colleagues.
Funding sustainability from the skies: The Legacy Fund behind Bella Coola Heli Sports
“One of the coolest things about [...] becoming climate positive is how many businesses have followed our example.” —...
Integrating Indigenous voices into heritage tourism: Lessons from Barkerville
“It is our responsibility in Barkerville not only to celebrate the things that have happened in the past but to...
Jasper, Alberta’s 2024 wildfires: Lessons in tourism recovery and crisis management
How can your destination or business prepare for emergencies that disrupt tourism? In July 2024, significant...
How the next generation is keeping an ecotourism legacy alive in the Chilcotin
“I've always been extremely conservation-minded because of Dad.” — Shannon Lansdowne How can a tourism business stay...
Renewable experiences: EVs and a community vision
“Getting involved with e-bike rentals, it's not just for tourists. [...] I want to encourage more locals to start...
The Indigenous entrepreneur tending BC’s largest kelp farm
"Levelling up and being able to create those opportunities for yourself is, I think, one of the best parts of this...
WEAVING GRASSROOTS MOVEMENTS TOGETHER THROUGH QUEER AND ENVIRONMENTAL ADVOCACY IN TOFINO
“I really see queerness tying these pieces of environmentalism together because there's a phrase in Tla-o-qui-aht:...
“THIS IS A GARDEN”: LESSONS FROM A 50-YEAR STEWARDSHIP LEGACY
“It's taken me years to understand the depth of care and attention that the First Nations have brought to this...
Mentoring the next generation of Indigenous tourism leaders
“Because Tofino is so popular, it definitely has the opportunity to educate visitors, and I think if you can just even...