Tourism for a better future
OUR PURPOSE
TOURISM MUST LEAD TO A BETTER FUTURE
In this time of increasing uncertainty, the travel industry’s role and its impact on communities are under scrutiny. To succeed, tourism must contribute to a healthy environment, society, and economy, while minimizing its harms. Thankfully, sustainable solutions already exist. We believe the travel industry is poised to help them spread.
OUR EXPERTISE
WE EMPOWER DESTINATIONS TO LEAD
Effective leadership requires support. For more than 15 years, we’ve brought strategic planning and cutting-edge communication to hundreds of destination organizations. Today, we operate as a membership organization that enables members to learn from one another and accelerate the adoption of sustainable solutions to environmental, social, and economic challenges.
OUR WAY FORWARD
THE COLLECTIVE IS CHANGING TOURISM FOR GOOD
Our greatest challenges can only be solved together. The Destination Think Collective is a global alliance of leading destinations. We’re supporting one another on the journey toward a sustainable future and creating a path for others to follow.
WHAT’S POSSIBLE: IT IS TIME FOR TRAVEL TO BE PART OF THE SOLUTION
Our industry is made up of people driven to contribute to a better future. And when they collaborate together, they move the world. Join us on the journey, and be inspired by stories of change from your travel industry colleagues.
Electrifying change: Queenstown as a testbed for rapid decarbonization
“The electrification of tourism is not only great for decarbonization, but it still can stimulate a whole lot of more...
Serving communities: How tourism can create more equitable destinations
“There are plenty of examples out there where tourism is actually promoting equity and really helping the wider...
How The Travel Corporation accelerates real decarbonization through insetting
“Your suite of tactics that you are going to apply to the carbon crisis is going to be unique to your business.” —...
Copenhagen’s all-inclusive strategy charts the path to a better travel future
“We’re here to ensure that your journey to Copenhagen creates a better world than if you stayed home.” – Wonderful...
Travel leaders behind 100 Travel Innovations aim to inspire an industry
“Hopefully these solutions are not just a hundred solutions, but a hundred tiny blueprints or at least a hundred tiny...
Leading tourism for good: The 10-year vision behind travel in Banff National Park
“We have to change the way people arrive here. We have to change the way people move about and the way they consume,...
Pause, listen, grow: How an emerging tourism town puts community first
“If you slow down and bring people together and look for those connections and look for those similarities, then you...
E-bikes and Electric Zambonis are helping sports fans breathe easier in Vernon, BC
“The city's been slowly, as part of the City of Vernon's Climate Action Plan, transferring out all of our old city...
This World Tourism Day, join us for 24 Hours of Travel Innovation
Registration is now open for this free digital event happening on September 27, 2024. The Destination Think team is...