OUR PURPOSE
TOURISM MUST LEAD TO A BETTER FUTURE
OUR EXPERTISE
OUR INDUSTRY HAS THE POTENTIAL TO LEAD CHANGE THAT THE WORLD NEEDS MOST
Travel, and the people who work within the tourism industry, have always held a key role in exporting ideas that can transform places, people, and the planet. That’s why we’ve been using the storytelling skills we’ve been refining for more than a decade to amplify the voices of the destinations and leaders driving real change within their communities through incredible innovations.
WHAT’S POSSIBLE: IT IS TIME FOR TRAVEL TO BE PART OF THE SOLUTION
Our industry is made up of people driven to contribute to a better future. And when they collaborate together, they move the world. Join us on the journey, and be inspired by stories of change from your travel industry colleagues.
Tourism, agriculture, and the art of finding balance
“We underestimate the power of the people. And that balance of people and nature is what makes a place successful and...
Framing the future: How storytelling drives environmental action
“How do you bring people in touch with the natural world? Well, I think tourism actually has a very big role to play...
Electrifying change: Queenstown as a testbed for rapid decarbonization
“The electrification of tourism is not only great for decarbonization, but it still can stimulate a whole lot of more...
Serving communities: How tourism can create more equitable destinations
“There are plenty of examples out there where tourism is actually promoting equity and really helping the wider...
How The Travel Corporation accelerates real decarbonization through insetting
“Your suite of tactics that you are going to apply to the carbon crisis is going to be unique to your business.” —...
Copenhagen’s all-inclusive strategy charts the path to a better travel future
“We’re here to ensure that your journey to Copenhagen creates a better world than if you stayed home.” – Wonderful...
Travel leaders behind 100 Travel Innovations aim to inspire an industry
“Hopefully these solutions are not just a hundred solutions, but a hundred tiny blueprints or at least a hundred tiny...
Leading tourism for good: The 10-year vision behind travel in Banff National Park
“We have to change the way people arrive here. We have to change the way people move about and the way they consume,...
Pause, listen, grow: How an emerging tourism town puts community first
“If you slow down and bring people together and look for those connections and look for those similarities, then you...