Destination Think

Topic: Case studies

How Visit Flanders affects lives through social media, inspiring people to visit Flanders Fields

Your destination’s most passionate advocates care deeply about the place where they visit or live. Often, this passion goes beyond a destination’s bucket list experience; the destination’s very identity (as described by its Place DNA®) can become deeply meaningful....
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#RainyDayShakespeare: Stratford, Ontario expresses its Place DNA® to enhance the visitor experience

Today’s tourism destinations are starting to understand the importance of defining their Place DNA®. What does this look like in practice? A small city in Southern Ontario has one answer: When it rains in Stratford, Shakespeare speaks. A creative project called...
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Small budget, huge impact: Content marketing success in Inuvik, Canada

Destinations work hard every day to build their communities on Facebook. But imagine the challenge when your destination faces some of the most detrimental factors in tourism: inaccessibility, lack of name recognition, high costs, low hotel inventory, sub-zero...
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DMO Matters

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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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