DMO leadership

What does Wānaka want for Wānaka?

“It’s not my vision for Wānaka that’s important, it’s ‘What does Wānaka want for Wānaka?’”– Tim Barke, CEO at Lake Wānaka Tourism Tim Barke knows how important it is to respect the community’s wishes when making decisions that affect everyone. This insight has served...

Why the travel industry has to lead decarbonization

"If tourism can move to carbon zero, it actually influences everything in this district." The seeds of change are finding fertile soil in Queenstown Lakes. During the pandemic, travel leaders in the district have spent time reimagining travel and tourism for the...

What makes carbon zero by 2030 possible?

“I see tourism here, today, between now and 2030, as a massive connector.”– Michelle Morss, General Manager, Strategy and Policy, Queenstown Lakes District Council If Queenstown Lakes' tourism industry decarbonizes by 2030, it will be the world's first, setting a...

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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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