“If we want to change the world in a way that will solve climate, and if we want to reduce our carbon footprint, it's...

Dec 17, 2024 | Destination marketing strategy, DMO leadership
“If we want to change the world in a way that will solve climate, and if we want to reduce our carbon footprint, it's...
Dec 10, 2024 | Destination marketing strategy, DMO leadership
“We believe that tourism has superpowers that go far beyond experiences, accommodation and revenue.” — Rikke Holm...
Oct 15, 2024 | Destination marketing strategy, DMO leadership
“There are plenty of examples out there where tourism is actually promoting equity and really helping the wider...
Apr 30, 2024
“There are many routes to the future. There's not just one. Copenhagen is fantastic. It's a miracle. Don't copy. Be...
Mar 5, 2024
“You have a huge, powerful constituency that visits you. You can educate them and mobilize them, not to tell you not...
Feb 13, 2024
“One of the challenges that we've had in articulating sustainability and the values from the region is that those type...
Dec 12, 2023
We can’t keep up with all the solutions out there. And that’s a good thing. On the Travel Beyond podcast, we...
Dec 5, 2023
“There is an advantage of being the first, but it's also a responsibility sometimes to be the first, or to be the one...
Nov 28, 2023
“And at the end, this is the best selling proposal that you can have, because the people, they say, well, this is the...
Nov 21, 2023
“We're not just talking about marketing and maximizing profit and the amount of tourists, but actually building...
Nov 14, 2023
“There's movement in the right direction. We need to support that. But also I think as citizens ourselves, we have to...
Oct 31, 2023
The North has a lot to teach us. We listen and learn about what drives this community’s values and its approach to...
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