“We don't want to kill travel and tourism, but we have to reach the goal of net zero.” – Bernadett Papp of the...
Destination marketing strategy
Thinking beyond today: Changing the mindset around tourism planning
“We talked enough for 130 years, and we have not done enough, and we are scared of this transformation. And of course...
New series: Europe’s travel leaders discuss the elephant in the room
“Don't only think about what you are doing and the impact that you can have within that little box. But see the...
Tourism Sentiment Index gives destinations an unbiased look in the mirror: Tourism Port Douglas & Daintree
Your tourism destination’s success depends greatly on perceptions. The way people think and what they say about their...
625,000,000 conversations across 100 destinations: Get the first (free) Global Tourism Sentiment Index report
Your destination’s reputation rises and falls based on the experiences people have and the stories they tell. But how...
10 million conversations: This city uses sentiment analysis to hear how its people really feel
As more travellers visit Calgary, Canada, its destination marketing organization (DMO) uses advanced new research to...
A brief history of your DMO’s role
Destination marketing is undergoing a revolutionary change. For many, mass advertising fades in relevance as...
Who’s doing niche tourism? These 5 destinations are doubling down on specific visitor passions
An experience made for everyone is often nothing special to anyone. “Why should I visit?” is one question your...
5 inspiring stories from destinations making a difference
Our team is always looking for bright lights in the destination marketing industry - the stories that keep us...
Finally, sentiment analysis lets DMOs measure word of mouth on an undreamed-of scale
A destination’s brand is made of two things: the experiences a place offers and the stories people tell about them....
The E.U.’s new data protection law hits May 25
A new set of requirements for data protection and privacy are fully enforced starting May 25. No matter where your...
Ottawa Tourism CEO: “We would become obsolete” without modern strategic planning
When Michael Crockatt joined Ottawa Tourism as President & CEO in 2016, the city was on the verge of a big moment....
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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.
