“If you only focus on material flows and make that excellent, and don't think about biodiversity or energy or people...
Destination marketing strategy
Beyond overtourism: How Amsterdam defines visitors of value
“We're not a quality police. We're not saying, you're right, you're wrong. We're an open and tolerant city and that's...
The flight towards sustainability: Behind the scenes at KLM
“I think it is especially important that people that care for the environment, that care for this planet, are working...
A brief history of your DMO’s role
Destination marketing is undergoing a revolutionary change. For many, mass advertising fades in relevance as...
Who’s doing niche tourism? These 5 destinations are doubling down on specific visitor passions
An experience made for everyone is often nothing special to anyone. “Why should I visit?” is one question your...
5 inspiring stories from destinations making a difference
Our team is always looking for bright lights in the destination marketing industry - the stories that keep us...
Finally, sentiment analysis lets DMOs measure word of mouth on an undreamed-of scale
A destination’s brand is made of two things: the experiences a place offers and the stories people tell about them....
The E.U.’s new data protection law hits May 25
A new set of requirements for data protection and privacy are fully enforced starting May 25. No matter where your...
Ottawa Tourism CEO: “We would become obsolete” without modern strategic planning
When Michael Crockatt joined Ottawa Tourism as President & CEO in 2016, the city was on the verge of a big moment....
Survive the Facebook algorithm and thrive with timeless destination marketing strategy
“... you can expect to see more from your friends, family and groups. As we roll this out, you'll see less public...
Working in isolation is risky. Here’s why Tourism Calgary built strategy and brand with a team-wide, collaborative process.
Destination marketers who develop strategy and brand in isolation risk not reaching their full potential. Successful...
A destination marketing year in review: Our most-read articles of 2017
As the year comes to a close, we look back at the trends and articles that were of most interest to you, our readers....
You’ve found your partner for destination marketing
We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.
