“We're not just doing something minor and iterative here. We're trying to radically disrupt for the positive benefit...
Strategic planning
Hope and a reality check from Dr. Susanne Becken, sustainable tourism professor
“I think a value shift is needed. [...] This whole idea of regenerative tourism – that's taking off both with...
Why “complete communities” make more sustainable places
“I think in order to take care of a destination, it has to be a true partnership with the community.” — Ben Gordon...
Your DMO’s role in the slow-motion tourism restart
Believe it or not, it’s been a month since Virtual Forum, when many destination marketers gathered to discuss the...
DMO communication in uncertain times: Responses to COVID-19
Is your destination’s communication strategy suitable for the COVID-19 crisis? Marketing a destination has never...
Beyond COVID-19: Strategic thinking to prepare your DMO for the future
As news updates and official advisories continue to evolve, it might feel overwhelming for your destination marketing...
DMO scenario planning: What are the possible futures for your destination?
The global humanitarian crisis that is the COVID-19 pandemic has pitched destination marketing organizations (DMOs)...
4 takeaways for your DMO’s strategic planning during COVID-19
In this moment of COVID-19 crisis, is your DMO’s strategic planning on hold? Temporarily pausing your DMO’s...
Virtual Forum day 1 recap: Strategic planning for your destination through COVID-19 crisis
“This is your chance to stand up and make a difference, to be that leader in your industry, to support them through...
5 DMO responses to the mass tourism crisis (and a running list)
If you missed it in March, we published our view on the serious risks of pursuing economic growth as the primary goal...
Know your visitors, focus your budget
For most potential visitors to your destination, the journey between “I’ve never heard of this place,” and “I’m going...
The Love of Tourism: Bay of Plenty plans a future of flourishing
“Sustainability doesn’t go far enough,” says Kristin Dunne, CEO at Tourism Bay of Plenty (TBOP), echoing The Love of...
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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.
