"All the science is there […] how do we get that information back to the people who need it?" – Alice Wilson,...
Technology and innovation
The flight towards sustainability: Behind the scenes at KLM
“I think it is especially important that people that care for the environment, that care for this planet, are working...
The future of travel is in Queenstown Lakes
“I'm seeing a rise in community groups trying to gather to deal with systematic challenges.” – Trent Yeo, Executive...
Top 10 countdown: 2016’s ultimate destination marketing reading list
2016 has been a year of collaboration like no other. Destinations around the world, including many of our readers and...
Two sides of the same coin? The sharing economy and the future of the DMO
Does your destination marketing organization (DMO) have a relevant vision for its role when it comes to tourism...
Tel Aviv’s hi-tech “Smart Tourism Initiative” inspires collaboration through technology
For Tel Aviv, technological innovation is at the heart of a destination-wide strategy aimed at creating a seamless...
Don’t fall into a technology sinkhole
What’s a DMO sinkhole? A DMO sinkhole is a single priority that ends up consuming a disproportionate amount of time...
Why a vibrant future for destination marketing means innovating together
Amid all the changes and disruption to tourism caused by technology, who’s keeping track of the bigger picture?...
4 outdated destination marketing ideas that need to die
It’s time to bust some destination marketing myths. As consumer behaviour evolves, older models for promoting a...
Destinations, technology and storytelling: Google’s “Beyond the Map” gives users an immersive Rio experience
Can you truly explore a destination through the internet? Having mapped the world with Google Earth and dabbled in...
Insights for destinations: Mary Meeker’s 2016 Internet Trends Report
Mary Meeker’s Internet Trends Report is one of the tech industry’s most highly anticipated annual presentations,...
What destinations should know about Pokémon GO
Caution: A Charmander or a Blastoise may be hiding in your visitor centre! If you’re not sure what that means yet,...
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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.
