Topic: Place DNA®

The ultimate place brand reading list for destination marketers

No matter the scope of your destination branding project or your specific role, there’s a treasure trove of brand strategy gold here for you. Over the last few years, our destination marketing strategists have drawn from their collective decades of experience to write...

Place brands that lack substance are doomed to disappoint

Like many industries, place marketing has weathered some notorious brand disasters. This 2010 brand video for Downtown St. Louis received criticism for portraying itself as the next über-trendy scene for hipsters and fashionistas - a new New York, perhaps?...

Why 70% of destinations said involving stakeholders is a major branding challenge

We asked our readers to tell us their destination’s biggest branding challenge. (The poll has since closed.) About 70% chose “involving our tourism industry to educate and align with our brand” as a significant obstacle, ranking it either four or five out of five in...

Place DNA® airs resident viewpoints to aid tourism planning in Big Sky, Montana

Jan 19, 2018 | Brand and identity, Topic: Place DNA®

Can you define your destination’s community identity? Do you know your residents’ greatest hopes and fears about...

Fight your DMO’s identity crisis with Place DNA®

Nov 3, 2017 | Brand and identity, Topic: Place DNA®

Who do you think you are and why does it matter? In the contemporary destination marketing landscape, the best...

RTO4’s unique destination marketing approach

Oct 9, 2017 | Brand and identity, Topic: Place DNA®

Back in 2014, Destination Think worked closely with Regional Tourism Organization Four Inc. for the Province of...

Why place branding needs to be built from the inside

Apr 13, 2016

There can be no city branding without citizens and no destination branding without residents. From afar, city and...

Next Entries »

You’ve found your partner for destination marketing

We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

Get must-read updates delivered weekly!

Sign up to have our must-read weekly digest of leading destination marketing trends and innovation delivered directly to your inbox.

Fields marked with an * are required.

Thank you! You will receive an email to confirm your subscription.

We value and respect your privacy. Click to read our privacy policy.