Topic: Place DNA®

Need better visitor stories? Improve your place product

"How was your trip?” The answers to this question are the stories your destination’s visitors and residents tell. Travel has infinite variety, but the resulting stories all have one thing in common: memorable experiences. This means that if your destination marketing...

Gold Coast Tourism rebrands by unearthing its Place DNA®

In an extremely competitive and ever-changing travel industry, destination marketers know the importance of developing their brand in a way that resonates with its target audience. Gold Coast Tourism is no exception and recognized the need to update their brand after...

Use Place DNA® to define your destination’s core identity

Place DNA® is at the core of the three layers of place branding that help destination marketers understand how residents, visitors and potential visitors perceive a place. By articulating the intrinsic character of your destination, Place DNA® provides an authenticity...

Why destination marketers need to understand Place DNA®

May 30, 2016 | Brand and identity, Topic: Place DNA®

What is the DNA of a place and why is it important? Why is a destination’s DNA relevant to place making, place...

Why place branding needs to be built from the inside

Apr 13, 2016 | Brand and identity, Topic: Place DNA®

There can be no city branding without citizens and no destination branding without residents. From afar, city and...

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