astronaut

Are you resisting or creating innovation for your destination?

A space mission is a life-and-death enterprise in which every action taken by the team is critical. In his book, An Astronaut’s Guide to Life on Earth, astronaut Chris Hadfield (who became a tourism ambassador for Ireland in 2014) describes the “aim for zero” concept...

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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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