augmented reality

A destination marketing year in review: Our most-read articles of 2017

As the year comes to a close, we look back at the trends and articles that were of most interest to you, our readers. Our top five posts this year range from Wonderful Copenhagen’s provocative destination marketing strategy, to overtourism, to niche marketing. Here...

Destinations, technology and storytelling: Google’s “Beyond the Map” gives users an immersive Rio experience

Can you truly explore a destination through the internet? Having mapped the world with Google Earth and dabbled in advanced video and virtual reality (VR) storytelling through a mobile app, Google has brought us one step closer to full immersion with “Beyond the Map”,...

What destinations should know about Pokémon GO

Caution: A Charmander or a Blastoise may be hiding in your visitor centre! If you’re not sure what that means yet, read on. Pokémon GO is a mobile game that uses augmented reality to bring the characters of one of Nintendo’s biggest franchises to life in a...

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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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