bloggers

An insider look at how to work with influencers

The traditional role of the travel journalist is changing faster than your PR agency can get an influencer on a plane. As destinations transition to digital-first marketing, influencer trips are becoming ever more common. Your DMO is likely already working with...
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Make the most of your influencer trip: 8 tips for destinations

Influencer trips are becoming ubiquitous for destinations, but not all trips are created equal. A trip’s effectiveness will vary depending on a destination’s research and the approach it takes. Here are 8 tips for destinations that are wading into the waters of...
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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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