brand

Destinations: Beware the better mousetrap fallacy

“Build a better mousetrap, and the world will beat a path to your door.” This quote attributed to the American poet Ralph Waldo Emerson illustrates a common misconception in business. The “better mousetrap fallacy” is the mistaken belief that a superior product will...

Collaboration, networks and ecosystems: Destination British Columbia’s three pillars of strategic tourism marketing

Destination British Columbia (DBC) has set its sights on becoming the most recommended destination in North America. How does the province intend to lead its six regional destinations and even more city and community destination marketing organizations (DMOs) toward a...

Does a brand make a difference? Nashville refined “Music City” to the tune of 60+ straight months of growth and counting.

For tourism in Nashville, Tennessee, music is the sound of success. The city’s latest “Music City” branding efforts have helped amplify and augment Nashville’s identity as a creative hub, which starts with music but also includes areas like cuisine and...

Need better visitor stories? Improve your place product

Aug 26, 2016 | Brand and identity, Topic: Place DNA®

"How was your trip?” The answers to this question are the stories your destination’s visitors and residents tell....

Building a brand that people want to share

Aug 25, 2016 | Brand and identity

Effective storytelling is the key to building a powerful and coherent city brand that people connect with and share....

Don’t build your destination’s brand through advertising

Aug 24, 2016 | Brand and identity

Andrew Hardeman of the media and marketing site Mumbrella advises that marketers "need to focus more on improving the...

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