caroline bean

Content marketing for DMOs: How Visit Philadelphia creates, repurposes and measures its award-winning content for maximum engagement

Today, DMOs are called upon to be content strategists, employing writers, photographers, web strategists, technologists and more. To hear Caroline Bean, Director of Social Media at Visit Philadelphia describe it, content is the lifeblood of her organization’s...

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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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