china

4 ways Chinese DMOs use Weibo to humanize their brands

Dr. Jing Ge, PhD, is a research scientist at the Laboratory for Intelligent Systems in Tourism, U.S. She has studied Chinese DMOs and how they use social media to engage travellers using humour and a playful, creative language. Her 2016 dissertation, “The use of...
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China’s outbound tourism growth brings new opportunities for destinations to connect with travellers

Outbound tourism from China is growing by leaps and bounds. In 2015, people from China spent 53% more on international travel and tourism than they had the previous year, according to the World Travel & Tourism Council. As more Chinese tourists travel abroad,...
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