china

4 ways Chinese DMOs use Weibo to humanize their brands

Dr. Jing Ge, PhD, is a research scientist at the Laboratory for Intelligent Systems in Tourism, U.S. She has studied Chinese DMOs and how they use social media to engage travellers using humour and a playful, creative language. Her 2016 dissertation, “The use of...

China’s outbound tourism growth brings new opportunities for destinations to connect with travellers

Outbound tourism from China is growing by leaps and bounds. In 2015, people from China spent 53% more on international travel and tourism than they had the previous year, according to the World Travel & Tourism Council. As more Chinese tourists travel abroad,...

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